Designing the Member Journey That Drives Growth, Retention, and Revenue

Upcoming AUSactive Webinar: Designing the Member Journey That Drives Growth, Retention, and Revenue

Designing the member journey is one of the most powerful ways fitness businesses can improve growth, retention, and revenue. In this practical webinar, AUSactive explores how high-performing gyms create a seamless experience from first enquiry through to long-term membership — without adding complexity or admin.

Taking place on 14 April 2026 at 11:00 AM (Sydney time), this 45-minute webinar is designed for gym owners, operators, and managers who want practical, actionable insights they can apply immediately.

Why the Member Journey Matters for Gym Growth

Growing a successful gym is no longer just about attracting new members. Instead, it’s about delivering a consistent, joined-up member journey that builds trust, drives engagement, and encourages long-term retention.

In this session, you’ll learn how a well-designed member journey can:

• Improve lead conversion and onboarding
• Strengthen member engagement and loyalty
• Increase confidence in billing and cash flow
• Reduce manual admin and operational complexity

What You’ll Learn in This Webinar

During this webinar, we’ll explore the systems and processes that successful fitness businesses use to scale sustainably. Topics include:

• Designing a seamless member journey from enquiry to long-term membership
• Why reliable billing and payments are critical to cash flow and business confidence
• How the right membership app can boost engagement without increasing admin
• Simplifying daily operations to improve visibility, control, and decision-making

By streamlining operations, teams gain more time to focus on what matters most — supporting members and delivering great experiences.

Meet the Presenter: Kurt Juson

This webinar is presented by Kurt Juson, Country Manager at ClubWise.

Kurt works closely with gyms and health clubs across Australia, helping them streamline member management, payments, and reporting. With extensive experience in fitness technology and business operations, he brings practical insights into how digital tools can reduce admin, improve member experience, and drive profitability.

Who Should Attend?

This webinar is ideal for:

• Gym owners and operators
• Fitness business managers
• Anyone responsible for member experience, retention, or operations

If you want to build a gym business that is easier to run, financially confident, and ready to scale, this session is for you.