What is your name and your business? 

My name is Helen, and I am the founder of Roar fitness studio based in Smeaton Grange, NSW. 

Roar Fitness studio is a boutique gym built for people who want more out of their training experience – we offer connection, support and results through small group training sessions. 

What has your career journey been like prior to opening Roar fitness studio? 

I’ve spent years working in some of the biggest commercial gyms, World Gym, Fernwood, Bump, Core 9, and more. And I learnt a lot along the way, especially seeing that there was a massive gap for women. 

So many women were walking into gyms feeling invisible, unsupported, and sometimes even intimidated. I saw mums who wanted to feel strong again but were too scared to start. I saw women who wanted to lift but needed someone to show them how – that’s why I created ROAR. 

At ROAR, we are an all-women’s team, made up of mums and women who understand the unique challenges mums face. Our mission is simple: 

• To create a space where women feel safe, seen, and supported 

• To make training inclusive for every woman – mum or not 

• To teach proper form and technique so you can train safely and confidently1 

• To help you move with intention, not just “burn calories” but progress and grow stronger 

• To welcome women with social anxiety and gently bring them out of their shell with a supportive, like-minded community 

I studied at Fit College and Western Sydney University, and everything I’ve learned plus my years on the gym floor has gone into creating a space where women aren’t just “working out.” They’re learning, growing, and discovering what their bodies are truly capable of. 

What do you specialise in at Roar fitness studio? 

We specialise in women's fitness and specifically post and pre-natal training. We do everything from Strength training, circuit, HIIT, technical boxing and box fit classes.  

We have six experienced coaches on board, and we have over 40 classes per week. 

We have also just introduced daughters to be able to train for free with their mums. 

ROAR is more than a gym. It’s a place to connect, to belong, and to build strength inside and out. If you’ve been waiting for a sign to start, this is it. You deserve to feel strong, confident, and supported and we’re here to help you do just that. 

Why are you a business member with AUSactive? 

Being an AUSactive business member has allowed us to access all of the tools we need to set up ROAR fitness studio including the pre-screening and day to day support from the team. 

What advice would you give aspiring business owners? 

The best advice I would give to anybody is back yourself. Just jump in, just do it, don’t second guess yourself.  

What is your favourite part of your job? 

My favourite part of my job is seeing Women achieve dreams that they thought they weren’t able to achieve and build new relationships. 

Interested in connecting with Helen about her career journey? Follow ROAR Fitness on Instagram here or reach out to her through her through her AUSactive profile here.