AUSactive Expands Boutique Fitness Studios Partnership
AUSactive has announced the expansion of its Boutique Fitness Studios partnership, welcoming Club Pilates, CycleBar and Rumble to its growing membership network.
This Boutique Fitness Studios partnership marks the next stage of collaboration. Previously, StretchLab joined the AUSactive network in 2024.
Boutique Fitness Studios is the exclusive master franchise partner for four global wellness brands. These include Club Pilates, CycleBar, StretchLab and Rumble.
As a result, the Boutique Fitness Studios partnership continues to support the growth of boutique fitness across Australia and New Zealand.
Strengthening the Boutique Fitness Industry
The Boutique Fitness Studios partnership reinforces a shared commitment to industry growth.
Together, AUSactive and Boutique Fitness Studios aim to:
- Advance industry standards
- Promote professional excellence
- Support more Australians to move better and live healthier lives
In addition, the announcement follows a strong year at the AUSactive National Awards 2025.
StretchLab was named Franchise Group of the Year. Meanwhile, Club Pilates Sippy Downs received Pilates Business of the Year.
Leadership Perspective on the Partnership
AUSactive CEO Ken Griffin said the Boutique Fitness Studios partnership reflects strong leadership.
“Boutique Fitness Studios has a clear commitment to quality, professionalism and community. This aligns with AUSactive’s vision to elevate the sector and create more opportunities for Australians to engage in physical activity,” Mr Griffin said.
“Club Pilates, CycleBar and Rumble are welcome additions to the AUSactive network.”
Boutique Fitness Studios on the Partnership
Boutique Fitness Studios CEO Matt Gordin said the Boutique Fitness Studios partnership supports continued growth.
“We’re proud to deepen our relationship with AUSactive as we expand our family of brands,” Mr Gordin said.
“At Boutique Fitness Studios, we focus on inspiring better movement, fitness and lifestyles.
“Our studios are more than places to work out. They are inclusive, community-driven spaces where people can connect, feel supported and improve their wellbeing.
“Joining AUSactive helps us strengthen that mission across every studio and community we serve.”
Supporting Growth Across the AUSactive Network
Overall, the Boutique Fitness Studios partnership highlights the value of collaboration across the industry.
It also reinforces AUSactive’s commitment to supporting members and strengthening Australia’s exercise and active health sector.
