A Legacy of Leadership and Transformation
Barrie Elvish, CEO of AUSactive since January 2019, has announced his retirement.
During his tenure, Barrie led AUSactive through major challenges. These included declining revenue, disengaged members and Board-related issues.
As a result, the organisation is now a stronger and more forward-focused industry leader.
Strategic Impact and Organisational Renewal
Barrie joined as Interim CEO. He quickly set a clear strategic direction.
He focused on three key areas:
- Transparency
- Stakeholder engagement
- Financial sustainability
Under his leadership, AUSactive achieved:
- Constitutional reforms to improve Board representation
- A successful rebrand from Fitness Australia to AUSactive
- Stronger industry positioning
Driving Advocacy and Industry Influence
Barrie strengthened AUSactive’s national presence.
He built relationships with:
- Federal and state governments
- Health insurers
- The healthcare sector
As a result, AUSactive achieved key outcomes:
- Secured NDIS provider status
- Supported policy changes for exercise professionals
- Strengthened the role of fitness in preventative health
A Leadership Style Defined by Integrity
Barrie is known for his clear and decisive leadership.
He explained complex issues in a simple way. In addition, he led with integrity.
Because of this, he built trust across staff, Board members and industry stakeholders.
Leaving a Lasting Legacy
AUSactive Deputy Chair Jayne Blake reflected on his impact.
“Barrie’s leadership has been transformative,” Ms Blake said.
“He brought people together and strengthened AUSactive’s role in the industry.”
A Strong Foundation for the Future
Barrie leaves AUSactive in a strong position.
The organisation is ready for continued growth and innovation.
Most importantly, it now has a clear and stable strategic foundation.
Learn More
Explore more about AUSactive leadership and initiatives on the AUSactive website.
