An economic contribution report commissioned by Fitness Australia and prepared by Access Economics estimates that Australia's fitness centres can provide savings in direct health care costs of up to $108 million per annum. Further economic modelling has revealed that a 3% increase in fitness centre utilisation by the adult population has the potential to deliver additional health care savings in the order of $204.8 million and lead to around 2,609 extra full time employees in the workforce.
The Fitness Industry Economic Contribution Report has been produced at a time when the issues of population health, obesity and avoidable chronic disease are a high priority for government policy makers. With the national health budget growing at an alarming and unsustainable rate, government will increasingly seek solutions such as those offered by the fitness industry to avoid spiralling health care costs that are largely preventable. The Report shows that Australia's fitness centres are an important part of the Australian economy and that substantial benefits are derived from its contribution to improved health and productivity in the community.