AUSactive Launches the 2023 Digital Futures Consultation

AUSactive is delighted to announce the Digital Futures launch, a pioneering initiative aimed at empowering AUSactive members to advance their digital strategy and operations. The program will provide fitness and leisure operators, as well as Yoga and Pilates studio business managers, with invaluable digital insights to drive their businesses forward. By participating in this initiative, organisations will receive free digital benchmarking and strategic recommendations, unlocking a world of digital opportunities.

Joining forces with our UK counterpart, ukactive, and with the support of Sport England and Rewrite Digital, we are thrilled to bring this transformative program to our members. Following its success in the UK, where it significantly contributed to the development of digital strategies for hundreds of operators, we are confident that the Digital Futures program will revolutionise the Australian physical activity sector.

In today's rapidly evolving digital landscape, disruptive technologies such as the internet of things, AI, and VR are shaping industries like never before. At AUSactive, we firmly believe that the next decade will present both opportunities and risks for the health, fitness, and leisure industry. As such, the Digital Futures program was meticulously crafted to support the sector in effectively comprehending digital transformation.

Data is a powerful tool for data-driven decision-making, and the active health, fitness, and leisure industry generates a wealth of valuable data across various business functions. By integrating this data from both front- and back-end systems and applying it to all aspects of a business, organisations can design the most suitable digital growth strategy tailored to their unique needs, regardless of their current stage of development.

The consultation process involves thoughtfully answering a set of questions crafted by digital consultancy firm Rewrite Digital. By doing so, businesses will receive a detailed digital maturity and effectiveness score, allowing them to benchmark themselves against their sector peers. Additionally, participants will receive a personalized report with expert recommendations, a private consultation with Rewrite Digital, and exclusive access to a growth and resource microsite.

To take advantage of this opportunity, organisations must complete the consultation process by 30^th November 2023 via https://digitalfutures.ausactive.org.au/.