Business Certification

The AUSactive Business Certification program has been developed as part of AUSactive's commitment to service excellence, recognising quality and excellence within the industry.

The program has been designed to raise the standard of service delivery within the sector whilst providing further assurance to clients, industry stakeholders and broader industries.

The AUSactive Business Certification is founded on the AUSactive Business Certification Framework, which was developed in conjunction with the fitness and health industry, the Australia Health & Fitness Industry Standards Council and industry stakeholders. The certification provides a platform for businesses to demonstrate their commitment to best practices, provide increased consumer confidence and lead the broader industry in raising standards.

AUSactive is continuing to evolve the Business Certification Program through:

  1. Industry consultation
  2. The industry-wide regulation survey
  3. Government feedback during COVID restrictions

The AUSactive Certification program will

  1. Develop further credibility of the industry.
  2. Increase the confidence of consumers, governments and allied health.
  3. Support the upcoming AUSactive consumer campaign.
  4. Provide the sector with a more substantial and credible advocacy base.
  5. Create a platform to engage key partners such as private health fund providers for the industry’s long-term viability.

The 5 Pillars of AUSactive Business Certification

The Professionalism pillar ensures that service delivery is professional, effective and appropriate to the client's needs.

Exercise and active health businesses deliver a range of services and experiences to a diverse client base. They, therefore, require a range of competent professional staff with the appropriate combination of education, technical expertise and hands-on experience within certain fields including management, exercise programming and delivery, customer service, sales, marketing, administration and other key roles.

Safety and emergency response policies and practices are an integral part of a sound risk management system. Collectively, these policies and practices are designed to help ensure that a business's ability to respond to untoward events provides the maximum level of safety for clients and staff.

Several risks and safety hazards are apparent in areas where clients are undertaking exercise. These include, but are not limited to, health risks due to overexertion, injury, equipment hazards, dehydration and trip hazards. An important element of risk management is to ensure that adequate client monitoring and supervision is performed in exercise areas at all times. This type of monitoring and supervision can be undertaken by staff and/or some means of electronic surveillance that includes a safety alert system.

Clean, hygienic and well-maintained facilities and equipment are an important element of effective risk management. This provides a safer and more enjoyable environment for all clients and staff and reduces the risk of accidents and injuries occurring.

Customer Care
A contract is a legally binding agreement between two or more people. Although contracts can be oral, even for relatively straightforward arrangements, a written contract is superior. When entering into a contract with a client, the terms and conditions of the contract should be fully and clearly explained to the client prior to the signing in order to minimise misunderstandings and disputes. Unfair contract terms provisions introduced in July 2010 become part of the Australian Consumer Law (ACL) on 1 January 2011. The law introduces national unfair contract terms, improving protection for consumers by removing unfair terms in standard form consumer contracts.

Information Privacy
Businesses enter into a relationship with their customers that allows them to gain access to private and personal information, such as information relating to a client's health and financial position. Health and other personal information are sensitive and require robust management to satisfy legal requirements in relation to privacy as well as establish trust between clients and program providers.

Knowledge and People
A capable workforce with the required skills and experience will contribute to the delivery of high quality programs and services. Providers must identify and then ensure that their staff and contractors hold the appropriate skills, attributes, experience, qualifications and other credentials to provide safe, targeted, effective and high quality programs and services. In addition, organisations need to ensure employees are able to uphold the organisation's values.

The provision of safe, quality programs rely on the skills, experience and knowledge of the people delivering the program. There are risks involved in staff providing advice and programs for which they are not qualified to do so.


Completing the Business Certification
It involves the completion of separate modules by providing relevant supporting evidence such as internal business policies and guidelines for each certification pillar.

Who can complete the certification process?
The certification is still in the trial phase, once the trial phase is completed, all current AUSactive Business members will be eligible to complete the Certification program.

How much does the Certification cost?
Business Certification is currently in pilot phase please complete the below form for further details.

Business Certification Expression of Interest


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